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Calendar of Activities for 2013
The Calendar of Activities called the National Export Market Development Programme (NEMDP) is one of the components of the national export initiatives geared towards achievement of the set export targets with Export Promotion Council as the secretariat of the existing National Export Market Development panel, made up of organizations in both the public and private sector.

The 2013 NEMDP was developed by relevant stakeholders from both public and private sector, through extensive consultation, individual submissions, and panel discussions. The EPC working within the approved processes of the International Standards Organization (ISO 9001:2008) received submissions analyzed them and organized meetings where the activities were presented, discussed, prioritized and lead agencies identified to co-ordinate individual activities. The harmonized Export Market Development Programme reflects the country’s need to avoid duplication of efforts by different stakeholders in the implementation of the market development activities.

Objectives of programme
The major objective of this tool is for harmonizing national export market development activities with a view to avoiding duplication of efforts by various trade support institutions and provides a guide to both Trade Support Institutions (TSIs) and exporters on the prioritized export markets.

  • Consolidation and expansion of traditional export markets. Markets targeted are the East African Community (EAC), Common Market for Eastern and Southern Africa (COMESA) and European Union (EU).
  • Diversification into new and emerging export markets. Markets targeted are rest of Africa, North America, Central and Eastern Europe, Middle East and South East Asia.
  • Enhancement of corporate and brand identities and the promotion of the country's image in these markets.
  • Strengthening of already established distributorship and agency networks.
  • Test-marketing of new products.
  • Countering competition both within and without the target markets.
  • Giving practical support to regional integration efforts of East African Community and COMESA.

Criteria for incorporating activities in the programme
Incorporation of activities in the 2013 NEMDP was guided by a number of factors. These included the need for market expansion, consolidation (EAC, COMESA and EU) and diversification (USA, Japan, Eastern Europe e.t.c); High export growth prospects (Great Lakes region); product diversification (Commercial Crafts, Nuts, Honey etc); support for regional integration efforts; market research finding triggers; and recommendations by relevant commercial attaches accredited to markets covered.

The activities have been grouped regionally as below:-

EUROPE & AMERICA
REST OF AFRICA
ASIA & FAR EAST
COMMON MARKET FOR EASTERN & SOUTHERN AFRICA – (COMESA)
EAST AFRICA COMMUNITY – (EAC)
ANALYSIS OF DISTRIBUTION OF EVENTS PER REGION
COLLABORATING SUPPORT INSTITUTIONS (TSIs)
 
 
 
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