Grand Opportunity to Promote Kenyan Products in Yiwu, China
The Export Promotion Council (EPC) in collaboration with relevant public and private sector institutions is coordinating Kenya’s preparations and participation at the African products exhibition and trade mart in Yiwu, China whose aim is to market Kenya as a preferred destination for trade, tourism and investment.
In this regard, the Council is soliciting for private sector members to participate in the first phase of the exhibition, which will be combined with the African Commodities Exhibition (ACE) scheduled from November 23rd -27th, 2012. Interested companies are requested to apply for the event to be considered for participation and if selected they will be expected to pay a refundable commitment fee of Ksh 25,000 to EPC. Interested participants are also expected to meet their travel expenses; freighting of exhibits; accommodation and subsistence expenses.
Target Sectors
•  Horticulture (Cut flowers, Fruits, Vegetables)
•  Edible Nuts
•  Tea
•  Coffee
•  Honey
•  Leather products
•  Processed and Canned foods (Beef, Fruits and Vegetables)    • Pyrethrum extracts
• Tourism (Tours & Travels, Hospitality)   and other services
• Handcrafts

Anticipated Benefits
•    Diversify and expand both Kenya’s and participating firms’ market shares in China.
•    Gauge the intensity of competition from other participating countries.
•    Enhance brand and corporate image in the Chinese market.
•    Identify business opportunities and establish agencies and distributorships for Kenyan products and strengthen already existing distributorship networks.
•    Network with market players to develop an understanding of the market.

Participation Requirements:
Interested companies are invited to apply for participation by completing and submitting duly filled event application forms which can be obtained from the EPC offices at Anniversary Towers, 1st & 16th floors along University Way, the Regional Offices in Mombasa, Eldoret & JKIA or download from the EPC website and be returned to the Chief Executive, on or before Tuesday 6th November 2012.
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