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Kenyan Products that Have Export Potential To South Korea
1.    Beef
Partial lifting of import restriction on U.S. beef implemented in 2008 has allowed boneless meat and bone-in meat with no specified risk material (SRM) from cattle under 30 months of age from preapproved packing houses to enter the Korean market. Premium products such as prime grade beef or quality assured branded products such as Angus beef should see growing sales in Korea.
2.    Pork (belly cut meat)
Although Korea has a large domestic supply of pork meat, local supply alone can not satisfy the highly skewed demand on the belly cut meat. The nationwide outbreak of Foot and Mouth Disease (FMD) in Korea in late 2010 has destroyed over 3 million head of local cattle, 90 percent of which was swine, will likely result in surging imports of pork meat through 2011.
3.    Processed meats (sausages, hams)
Due to easy application, Korean consumers incorporate more processed meat products in their diet.
4.    Poultry meats (mainly chicken)
Despite the strong competition from local farms and price competitive  suppliers, Korea remains an excellent market for  chicken products.  Frequent outbreaks of Avian Influenza in Korea also provide  suppliers with additional export opportunities.
5.    Dairy products (mainly cheese)
 Cheese is becoming an important part of Koreans‟ diet. Korean importers are paying more attention to American suppliers as supplies from EU and Australia face challenge for rising price and lower production.
6.    Seafood
 Korea is an outstanding seafood market with good growth potential for a wide variety of imported products. The domestic supply is decreasing due to the depletion of near sea fishery resources and increased restrictions on international deep-sea fishing. Imports of  live fish,  frozen fish (not fillet),  fish fillets, crustaceans and mollusks, and  preserved crustaceans .  
7.    Vegetables (mainly processed and frozen products)
Although Korea is self-sufficient in many varieties of fresh vegetables, seasonal fluctuations in the local supply and unfavorable growing condition for foreign varieties are resulting in an increased demand for imports. A majority of the vegetable products imported from the United States are for local processing in Korea.
8.    Tree nuts:
Consumption of tree nuts are increasing rapidly in Korea as consumers are well aware of health benefits of eating tree nuts (in particular almond, walnut, and macadamia). Korea relies almost entirely on imports for the tree nut demand.
9.    Processed fruits and nuts
Processed fruits and nuts products are gaining consumer popularity due to their natural and healthy image. Products currently : dried, frozen, or preserved prunes, cranberries, cherries, strawberries, grapes, figs, blueberries, and various types of processed tree nuts.
10.    Fruit juices
 Increased attention on healthy eating expands consumption of fruit juices in Korea. In particular, more consumers are switching to higher quality products such as „Not from concentrate‟ or „No artificial ingredient added‟ products. Major  products imported were apple juice, grape juice, and orange juice. Much of the imported fruit juices are blended and rebottled in Korea.
11.    Coffee
 As more Korea consumers are switching to espresso coffee from instant coffee, imports of coffee beans and powder in both bulk and retail package are on a rapid increase.
12.    Specialty confectionery products
Consumption of imported specialty confectionery products is on an increase.
13.    Bread, cakes and pastry
Diversification and westernization of Korean diet results in increased demand on imported bread, pastry, and cake products.
14.    Prepared Sauces
With introduction of more diverse foreign recipes, demand for imported sauces continues to rise.
15.    Soybean oil
Although Korea has a strong cooking oil processing industry, there is a growing demand in the market for imported products for lower price and diversity. Other cooking oils imported  include palm oil  and corn oil .
16.    Alcohol Beverages
Korea is one of the largest markets in the world for alcohol beverages. Imports include wine,  beer and hard liquors .
17.    Flavored mineral water
 More consumers are looking for higher quality alternatives for tap water and soft drinks. As a result, imports of bottled mineral water are on a rapid increase.
Source:  KOREA RETAIL FOOD SECTOR REPORT
 
 
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