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EXPORTSí DAY, Kenya House at the Olympics 2012, London
The United Kingdom is the 2nd most important market for Kenya's merchandise exports globally. It still has the potential for increased export earnings if promotional efforts were intensified by trade development agencies and by individual exporters.

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CEO and President at the Kenya House, London
The government has in the recent past redoubled efforts to create conducive environment to rejuvenate both at the domestic production capacity and; develop and diversify markets and products alike. This requires a multi pronged approach that includes holding promotion functions in identified markets and official engagements at the bilateral levels.

It is within the above context that the government wishes to leverage the London Olympics for enhanced export to the European Union through the United Kingdom.

The Export Promotion Council in collaboration with the Brand Kenya Board and other private and public sector institutions are spearheading preparations for Exports’ Day to be staged within the duration of the London 2012 Olympics Games, within a concept that has been branded the Kenya House in London.

 The games are to be held from 27th July, 2012 to 12th August 2012 in the city of London. To leverage the unique opportunity provided by the Olympics, Kenya, is one of the few countries that is organising to have an exclusive a cultural domain (Kenya House) in London. Kenya House presents a great marketing opportunity intended to leverage the country’s sporting success with a view to showcasing the Trade, Investment, Tourism and Sports potentials of the country. The House is located in Stratford, at the East Thames Group building.

The main theme of the Kenya House will be “From a great past to a greater future” with six theme days as follows: Diaspora Day, Investment Summit, Exports’ Day, Tourism Day, Culture Day and Sports Day.

The sub activity dedicated for Export Development and promotion is scheduled for 2nd to 3rd August, 2012. It has been proposed that the theme for the Exports Day be: “Why You Can not Go Wrong Sourcing From Kenya”
 
An Investment Summit will precede the Export Day and will be held 30th - 31st July, 2012.This will be officiated by His Excellency the President of the Republic of Kenya; while the Exports’ Day at the Kenya House will be presided over  by Hon.Moses Wetangula,EGH.MP, Minister for Trade.

1.    Objectives for the investment summit and exports’ day

The major objectives for participation in the Investment Summit and the Exports’ Day will therefore be to:-
Expand Kenya's market share and penetration.

  • The event will provide an opportunity to consolidate and expand both Kenya’s and participating firms’ market shares in UK market;
  • Gauge the intensity of competition from other countries including other African and Asian suppliers,
  • Enhance brand and corporate image in the UK market,
  • Look for agents and distributors for Kenyan products and strengthen already existing networks,
  • Explore business leads not only in UK but also in other EU countries,
  • Launch and test-market new products.
  • The anticipated Bilateral Trade discussions will seek to iron out barriers to trade between the two countries that emanate from various levels of the market and trade channels.


2. Anticipated Benefits and Outcomes of Participation

Kenya and particularly EPC’s participation at the Exports’ Day is expected to have a great impact on the ground as the  interactive sessions will bring new interest in Kenya and will endear in the consumer in the UK and the wider EU, to Kenya’s Exports. The programme for the Exports Day is tailor-made to enable interactions at both the Government – to -Government level and at a Business-to-Business Level.

  • Kenya will take advantage of the opportunity to increase its visibility in the market and sale its trade and investment opportunities by deepening further its networks already in the market through the Diaspora as well as UK counterparts.
  • The Participating Kenyan companies and institutions will be able to network broadly, concretise business deals through one to one meetings thereby creating and enhancing vital links in the UK and European market.
  • The forum will also help Kenyan companies, better understand the market; produce market-led products; enhance brand and corporate image; launch and test-market new products; seek out new contacts and business leads and gauge the competition in the market.

 

 
 
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