Kenya Pavilion in Tanzania wins 1st Prize as Best Foreign Exhibitor
Kenya participated at the 36th Dar-es-Salaam International Trade Fair held from June 28th to July 8th, 2012. Kenya's participation at the Fair was co-ordinated by the Export Promotion Council in collaboration with Women Enterprise Fund (WEF), Kenya High Commission in Dar-es-Salaam, Ministry of Trade (Department of External Trade), Kenya Association of Manufacturers (KAM) and the Kenya National Chamber of Commerce and Industry (KNCC&I).
The country’s overall objectives of participation at the event were to consolidate Kenya’s market share and presence in the Tanzania market, reinforce achievements in the past market development activities and take advantage of the EAC Customs Union which came into effect in 2005. This was an opportunity to take advantage of business opportunities presented and give practical support to the EAC common market that took effect on July 1st, 2010 providing for free movement of the factors of production. The theme for participation in this session of the fair was  Expand Your Business Horizon
Twenty six (26) Kenyan companies participated at the Fair within the Kenyan Pavilion. The increase in the number of exhibitors at the event from Kenya this time round can be attributed to the support from the Women Enterprise Fund (WEF) who financially supported 20 Women Groups to attend the Fair .

The products and services displayed by the Kenyan firms included commercial craft products,   beverages from Kevian Limited, banking services by Equity Bank and KCB Bank Tanzania, Examination Services by KASNEB and Quality Certification Services by Kenya Bureau of Standards.

Kenya was distinguished from other participating countries by being awarded – First prize, Best Official Foreign Exhibitors’ Category and beat 17 other foreign exhibitors such as China, India, UAE, Syria, Iran etc. The Kenya Pavilion was awarded the trophy by Zanzibar Second Vice-President, Ambassador Seif Ali Iddi while the Kenya High Commissioner awarded the exhibitors with Participant Certificates.
Preliminary business generated at the Fair by firms within the Kenya Pavilion totaled to Kshs. 11,011,830 comprising spot sales, orders and serious enquiries. A number of Kenyan companies seized the opportunity to test-market their products through displaying and inviting potential and existing customers to sample their products.
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