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World Exposition (EXPO) Korea 2012
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The President meeting exhibitors at a past Expo
World Expositions are galleries of human inspirations and thoughts.  EXPOs have gained prominence as events for economic, scientific, technological and cultural exchanges and serve as important platforms for displaying historical experiences and exchanging innovative ideas on sustainable development.

The upcoming EXPO in Korea is a mini EXPO that will last for 3 months and concentrate on ocean and coast. The theme of the EXPO is “The Living Ocean and Coast, Diversity of Resources and Sustainable Activities”    Kenya’s participation will be under the theme “Our Ocean and Coast, Yesterday’s gateway for tomorrow”.  The EXPO will be open to the public from 12th May to 12th August 2012.

Why Participate?
Participating in EXPO will allow Kenya to showcase her unique culture, and also promote tourism, trade and investment opportunities in Korea. The EXPO also provides a platform for the country to penetrate the Korean market.  The EXPO is anticipated to attract 8 Million Visitors many of who will visit the Kenya pavilion and will have an opportunity to learn about Kenya. Subsequently Kenya will use this opportunity to market itself as an ideal trade, investment and tourism destination in line with the objectives of Vision 2030.

Kenya’s participation
Kenya has been a regular participant in EXPOs and has participated in every Expo since Expo 2000 in Hannover, Germany. Kenya will be one of the few representatives of Africa  being one of the  thirty one African countries with a coast line, and serves as the primary gateway to East and Central Africa in line with the EXPO theme.  Kenya’s participation in the Expo will also showcase Kenya’s successful marine conservation programmes, Kenya’s coastal culture, the importance of Kenya’s coastline in world history in relation to trade in the Indian Ocean and European Exploration.
Kenya has been appointed to the EXPO Steering Committee and will be among the representatives for the Indian Ocean.   The appointment underscores Kenya’s long held dedication to World Expositions and reflects the high regard for the country.

Implementation
The Export Promotion Council is once again the implementing agency for Kenya’s participation at this global event, under the umbrella of the Ministry of Trade.  Implementation of the EXPO is through a consultative process that includes institutions from the public and private sectors and academia.  

Anticipated Benefts
By participating in the EXPO Kenya will not only be able to enhance its profile and image in the emerging economic powerhouse of Korea but also push its brand in the entire South East Asia.  The country stands to benefit from participation by increased awareness of Kenya’s tourism, trade and investment opportunities. This will be partly achieved through Kenya’s National Day to be celebrated on Tuesday 5th June 2012 and thereafter host a trade, Investment and tourism workshop in Seoul, Korea on Thursday 7th June 2012.
 
 
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