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Would you like to export your services?
Then the 2-day Services Sector Training Workshop is the right course for you.

Date: 28th - 29th November 2011
Deadline for application: 23rd November 2011
Venue: Nairobi

Knowledge and skills acquired at the Services Sector Training Workshop Enables you to:

  • Enhance your understanding of International trade through a systematic approach to strategy development,
  • Building of capabilities and engaging in export transactions leading to international competitiveness.
  • Acquire demand driven expert advice and guidance in developing and implementing your export strategies
  • Access relevant export information tools and services and an opportunity to showcase your company’s capabilities through the ACCESS! Web portal
  • Acquire concrete business opportunities in regional and international markets through Trade Fairs, Buyer-Sellers meetings or Trade Missions

 

Target Group: Women entrepreneurs in Professional Services - ICT Advertisement,Non-bank financial services, Business Processes Outsourcing (BPO), Training, Consultancy,Medical, Education, Legal etc, etc.

Participation Requirements

  • All Applicants are invited to complete a company profile form which can be obtained from this Website through the link <click here> or from our offices at Anniversary towers and our regional offices.
  • Applicants are required to pay a total of Kshs 2,000.00 (per participant) for the two days workshop by cash or
  • bankers cheque to Export Promotion Council.
  • Only successful and paid up applicants will be contacted and provided with details of training venues. Funds for nonsuccessful applicants will be refunded.
  • Course materials will be provided and completion Certificates awarded at the end of the training.

COURSE OUTLINE

Exporting Skills, Knowledge & Expertise - Modes of delivery, Services market entry modes,
Marketing your services & Market Entry Modes - Partnering and Forming Alliances, One-to-one marketing, Differentiation, The marketing plan, Strategies that are Succeeding, Awareness profile and credibility, Relationship Building
Services & Innovation - Services Value Model, Factors of innovation,
Communication & Negotiation skills -Negotiation Skills, Contracting and Legal
Aspects, Cash Flow Management and Making Resource Decisions

 
 
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