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Kenya’s Participation at the Uganda International Trade Fair
The Export Promotion Council is coordinating Kenya’s participation in this year’s Uganda International Trade Fair, between October 4th and 10th, 2011. Uganda International Trade Fair as a trade promotion platform is of great importance to Kenya given the objective of retaining, consolidating and expanding market share in that largest export destination for Kenya’s merchandise.
The volume and value of Kenya’s exports to Uganda form a significant portion of Kenya’s total exports. The country has been the largest export destination for Kenyan products for the last several years. Exports to Uganda in 2010 stood at Ksh. 52.1 billion, up from Ksh. 46.2 billion in 2009. Imports from Uganda stood at Ksh. 9.2 billion in 2010 up from Ksh. 4.4 billion in 2009. It is envisioned that the trade between the two countries is expected to increase further as a result of establishment of the East African Community Customs Union, which became operational on January 1, 2005. This is also expected to accelerate the growth for Kenya’s manufacturing sector due to easier access to the EAC markets including Uganda.

There is need for Kenyan companies to be active in the Ugandan market as opportunities are still enormous despite the fast growing competition occasioned by the entry of countries of South East Asia and South Africa into the Ugandan market. Local industrial production is also expanding very fast (5.8%, 2007) providing further competition to Kenyan exports to that market.  It is imperative therefore that Kenya firms, under the guidance of the Council, should exert more pressure on the market through strong promotional activities such as participation at the Uganda International Trade Fair and other events in Uganda.

The overall objective of Kenya’s participation in the Uganda International Trade Fair will be to consolidate Kenya's hold in the market as well as seek opportunities for enlarging market share, through generating spot sales, recording serious business inquires, negotiating and closing orders and through sealing franchise agreements, agency, licensing and distributorship agreements, joint ventures etc.
 
 
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