The tea industry in Kenya is fully liberalised and the marketing of tea is independently carried out by tea traders. Over 84% of Kenya tea is sold through the Mombasa auction, which is the second largest tea auction centre in the world. Producers also sell some of their tea directly through private arrangements with tea importers across the world. This forms only about 10% of the total production.  The local tea market absorbs only 5% of the total production and the rest is exported.

Kenya is the leading tea exporter in the world exporting about 95 % of the country’s total tea production. The country prides itself as the best producer of black tea with her market share being estimated at about 27% of the world's tea trade with Sri Lanka coming second at 26%. 

Kenya's major markets for tea are Pakistan, Egypt, United Kingdom, Afghanistan, Yemen and Sudan. The upcoming markets for Kenya's tea include central and Eastern Europe, Middle East, Far East, S. Africa, West Africa and Northern African countries (Tunisia, Algeria, and Morocco).
Kenya produces high quality tea with a good bright colour that is used for blending other teas in the world market. Traditionally Kenya tea has been sold to the world market in bulk form and it is much sought after by leading tea companies to blend and add taste to the most respected tea brands in the world. In the last decade, Kenya has however increased the volume of value

chss business translation business financeaccounting managementscience economics ids idis awsc arts african-studies arabic confucius french geography history kiswahili languageskills linguistics literature philosophy politicalscience journalism psychology sociology koreanstudies dlis acfrn law-school commerciallaw privatelaw publiclaw psri caselap kisumu mombasa