14th Addis International Trade Fair

The Export Promotion Council in close collaboration with the Ministry of Trade, Kenya Embassy in Addis Ababa, Kenya Association of Manufactures (KAM) and other relevant public and private sector organizations are coordinating Kenya’s preparations and participation at the 14th Addis Chamber International Trade Fair, Ethiopia between 25th February 2010 to 3rd March 2010 .

This is the most prominent annual trade fair in Ethiopia which will brings together importers and consumers who are seeking new suppliers. The Fair offers unique opportunities for companies who wish to consolidate their market presence in the COMESA market and provide a platform to launch and promote products and services.

The main objective of Kenya’s participation at this Fairs is to enlarge her market share and presence in the dynamic COMESA market especially in light of the vibrant economic activities in the region brought about by, among other things, the prevailing peace, and stability; and business opportunities presented by this annual event. Specifically, participants will have opportunities for concluding business deals/orders and negotiating distributorship and agency agreements.

Target sectors:

• Processed foods and beverages
• Personal hygiene
• Beauty and health care products
• Chemicals
• Engineering and construction services
• Paper and paper products
• Textiles and garments
• Crop protection and animal health products
• Automobile batteries and dry cells
• Farm inputs
• Construction materials (iron sheets, paints, etc)
• Dairy and meat products
• Footwear
• Services (Medical, ICT, Education etc)
• Horticulture

Anticipated Benefits:

• Explore business prospects and establish business to business linkages.
• Secure business deals.
• Understand the buyer requirements and emerging market trends in the Ethiopian market.
• Opportunities for opening distribution outlets, signing of agency and distributorship agreements and licensing arrangements.

Participation Requirements:

Interested companies are invited to apply for participation by completing and submitting an application form which may be obtained from the Export Promotion Council Offices at Anniversary Towers, 16th Floor, University Way and our Regional Offices in Mombasa, Eldoret and JKIA during working hours on downloaded by clicking here .

Duly completed application forms should be returned to the undersigned on or before 29th January 2010. Successful companies will be expected to pay participation commitment fee.

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