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Investing In Agribusiness Value Addition Program
1.0 INTRODUCTION
The produce-and-then-sell mentality of the commodity business is being replaced by the strategy of first determining what attributes consumer want in their food products and then creating or manufacturing products with those attributes. With the continuous shifting to a global economy, the international market for value-added products is growing. Market forces have led to greater opportunities for product differentiation and added value to raw commodities because of:
1. Increased consumer demands regarding health, nutrition and convenience
2. Efforts by food processors to improve their productivity.
3. Technological advances that enable producers to produce what consumers and processors desire.
Producers need to be responsive to consumer demands by producing what is desired. Attentiveness to consumer demands in quality, variety and packaging is important, because demographic trends show growth in the convenience-oriented, health-conscious and environmentally concerned sectors where price is not as important as quality. Research in value-addition shows that producers experience competitive advantages from processed products as compared to raw commodities.
This program focuses on exploring value addition opportunities in Kenya and beyond for agribusiness investors like you and how you can leverage on these opportunities to create wealth.
2.0 PROGRAM DELIVERY
The program will be delivered in two modules:
1. Class Module: Where you will acquire the skills and knowledge to enable you build a successful value addition enterprise.
2. Farm Module: This module will be practical and will expose you to successful value addition ventures from which you can draw invaluable lessons
3.0 WHO SHOULD ATTEND
•    Investment Groups "Chamas" that want to invest in Value addition and Agro-processing".
•    Co-operatives that want to invest in Value addition and Agro-processing.
•    Individuals and groups and companies in value addition.
•    Current farmers in primary production agriculture.
•    Government and Non-government policy makers.
•    Aspiring investors.
4.0 KEY FOCUS AREAS
•    Opportunities in value added agriculture
•    Agro- processing strategy and execution
•    Cost Management & Pricing in Value Addition
•    Developing Comprehensive Financing Plans
•    Developing fundable Agro-processing Business Plans
•    Business Modeling & Strategy formulation
•    Agro-Processing Route to Market
•    Brand Development & Management
•    Mistakes in Processing & Value Addition
•    Out growers management
•    Processing quality and safety standards
•    Production management

5.0 VALUE PROPOSITION
This program will enable you to:
•    Understand consumer food trends so as to perform market-led production.
•    Understand how to finance a value addition business.
•    Conceptualize A-Z of raw material sourcing for a value adding enterprise.
•    Understand the certification and legal compliance in food products.
•    Understand Marketing and market dynamics of value added products.
•    Develop a bankable agribusiness value addition business plan.
•    Conceptualize and come up with a real and workable business model.
•    Analyze business opportunities in Agribusiness value addition.
•    Identify and mitigate risks in Agribusiness value addition enterprise.
•    Know the factors to consider in selecting a value addition enterprise.
•    Lean manufacturing and production efficiency.
•    Understand in depth the agricultural local supply chains as a success factor in a value addition enterprise.
•    Network and Interact with investors in value added agriculture.

Testimonies:  https://www.youtube.com/watch?v=avUm7QZgq9A&t=2s
Apply online: http://sbs.strathmore.edu/resources/apply-online/
Charges are 82,500 for both modules. For more information and application visit: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it '; document.write( '' ); document.write( addy_text39714 ); document.write( '<\/a>' ); //-->\n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 
 
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