Site Map
 
 
   
pic1.jpg
So What Exactly is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. From your website itself  to your online branding assets -- digital advertising, email marketing, online brochures, and beyond there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
Here’s a quick rundown of some of the most common assets and tactics:
Assets
•    Your website
•    Blog posts
•    Ebooks and whitepapers
•    Infographics
•    Interactive tools
•    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
•    Earned online coverage (PR, social media, and reviews)
•    Online brochures and lookbooks
•    Branding assets (logos, fonts, etc.)
http://blog.hubspot.com/marketing/what-is-digital-marketing#sm.00001l0m633uuf16y9r18ojd4tvtm
 
 
Photo Gallery|Downloads|Programmes|Success Stories|Complaints|FAQs|Speeches|Tradealerts|Calender of Events
chss business translation business financeaccounting managementscience economics ids idis awsc arts african-studies arabic confucius french geography history kiswahili languageskills linguistics literature philosophy politicalscience journalism psychology sociology koreanstudies dlis acfrn law-school commerciallaw privatelaw publiclaw psri caselap kisumu mombasa