The Kenya Avocado Commodity Business Plan (CBP).
The overall objective of the project is to improve the export performance of the avocado sector in Kenya, by creating greater exporter competitiveness, thereby enabling low income farmers and SMEs to benefit from increased exports. The project builds upon International Trade Centre (ITC) Netherlands Trust Fund (NTF) II Programme and seeks to update and implement the Avocado Commodity Business Plan (CBP).
The recommendations include targeting specific needs of avocado farmers and exporters to guarantee quality and sustainability and putting greater focus on Trade Support Institutions (TSI) development to expand project impact. The project will contribute towards poverty reduction by stimulating employment creation and income generation. The Netherlands Trust Fund Phase III Kenya Avocado project aims to enhance the export competitiveness of the avocado sector in Kenya. The project is building on interventions from the recently completed NTF II Kenya project which developed a Commodity Business Plan (CBPs) for the Mango, Passion Fruit and Avocado sectors. NTF III will build on and implement the avocado business plan. The project’s strategy will seek to strengthen and coordinate the ongoing efforts by exporters, farmers and relevant trade support institutions. This will be through: Updating the Commodity Business Plan for the Avocado Sector NTF III will support national efforts to revise and update the CBP for avocados. The revised document, including an “action plan”, will complement the previous plan and will provide a new vision for the avocado industry to benefit from existing and newer market opportunities. The action plan will delineate specific tasks to be accomplished in terms of market entry, product quality management, pricing, distribution and promotion. Furthermore, the revision of the CBP will integrate the findings and recommendations of a market opportunity study to be undertaken in Europe and in the Middle East Increasing the export capacities of exporting SMEs and farmer groups The project will focus on improving the Kenyan avocado value chain for a selected region including production, post-harvest handling, sales and marketing working with farmers and with exporting SMEs. On the production side, the project will support farmer groups, allowing them to increase their offer in quantity and quality. The training for exporting SMEs on the other hand will focus on marketing and market development, including improved access to export financing. Ultimately, these two efforts will lead to the creation of new contracts with international buyers, which will in turn, strengthen the existing linkages between farmers and exporters Improving the service delivery capacity of TSIs The project will continue to strengthen institutional capacities of two beneficiary TSIs, the Kenyan Horticultural Crops Development Authority (HCDA) and the Export Promotion Council (EPC). This involves strengthening the market intelligence and research capacities as well as establishing a monitoring and evaluation mechanism at the TSIs to oversee the implementation of the CBP effectively. The project will implement the activities in close collaboration with FPEAK. Expanding business linkages and technical partnerships between SME’s and foreign buyers The project will organize participation of SMEs in trade fairs, marketing missions and also buyer and seller events to meet prospective buyers in selected destination markets. Inbound tours for foreign importers will contribute to showcasing the quality of Kenyan avocados and securing new clients for SMEs. - See more at: http://www.intracen.org/itc/projects/ntf-3/KENYA-AVOCADO/#sthash.mfajSZHP.dpuf
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