EXPO 2015 Milan Launched
Kenya has undertaken to participate in World Exposition 2015 Milan, Italy, and will run for six consecutive months from 1st May to 31st October, 2015.
The Cabinet Secretary;Ministry of East African Affairs, Commerce and Tourism, Mrs Phyllis Kandie launched Kenya’s participation in the EXPO 2015 Milan on 27th April 2015.

During the launch the Cabinet Secretary said "The Expo offers us an opportunity to dilute the negative perception foreign countries have been spreading against Kenya in the global tourism market. Our delegation will exploit the opportunity to ensure our country regains its glory as a rich tourism destination in the world. Further, the event will provide an avenue for us to expand our export market to Italy and other countries that will be participating in the expo." The exhibition offers the country an opportunity to showcase its potential in agriculture, tourism, livestock, trade, export and investment opportunities, art and culture. Countries participating in EXPO 2015 Milan are categorised under different food related clusters, including rice, coffee, spices, fruit and legumes, cereals and tubers, and cocoa etc. Kenya has been placed in the coffee cluster among other leading coffee 2 producers such as Ethiopia, Brazil, Costa Rica El Salvador, Guatemala and Uganda among others.

The Coffee Cluster will take up 4,433 square metres of which 1,330 square meters will be dedicated to individual country exhibition space.
The theme of the EXPO 2015, Milan is “Feeding the Planet, Energy for Life.” The theme embraces technology, innovation, culture, traditions, creativity and how they relate to food and diet. Based on the Global theme Kenya developed her National theme “Kenya: The Land of Unlimited Possibilities” which was submitted to the EXPO organisers and approved. The theme seeks to highlight Kenya’s role in global concerns such as trade, investment, food security, conservation and sports, while at the same time highlighting some of the cornerstones of the country’s culture, economy, and environment.

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