USAID/EPC Trade Development Programme

1.1 Background

Kenya is a beneficiary of the African Growth and Opportunity Act (AGOA), which provides preferential market access to USA for close to 6000 products.  The AGOA has not only opened up opportunities in the textile and apparel sub-sector, but also includes several items under the Generalised System of Preferences (GSP) that enter the US market duty and quota free.
The USAID/EPC Trade Development Programme (TDP) seeks to enhance Kenya’s ability to take advantage of the opportunities presented under AGOA. The programme focuses on assisting exporters to access the US market through implementation of focused promotional activities and building of business-to-business linkages between Kenyan exporters and US importers.

1.2 Objectives

The overall objective of the USAID/EPC TDP is to facilitate increased Kenyan exports to the US market through enhancement of export promotional activities and business linkages, thereby contributing to improvement of exporters’ competitiveness in this market.

1.3 Scope

The USAID/EPC TDP covers six sectors namely, horticulture, value added tea and coffee, apiculture, textiles and apparels, commercial crafts and leather products.  Project interventions components include: -

(i) Export market and product development:
The activities cover supply side interventions, market demand studies, and undertaking of specialised promotional activities (exhibitions, trade missions and other buyers/sellers meetings).

(ii) Capacity Building for Exporters and Trade Support Institutions (TSIs)
Capacity Building for exporters entails enhancing of exporters’ skills and knowledge to enable them respond effectively to opportunities in the export market place.   The main activities under this category include;

  • Dissemination workshops
  • Training of exporters
  • Development of websites for exporters
  • Exporters’ Outreach entailing personalised attention to individual exporters to establish their needs so that relevant advice can be provided.

Capacity Building for TSIs focuses on enhancing the capacities of TSIs, who act as facilitators and advisors to Kenyan exporters.

1.4 Benefits
It is anticipated that the activities of the programme will enhance Kenyan exports, stimulate private sector growth, lead to employment creation and ultimately contribute to the country’s economic growth.

1.5 Project Management
The Project is guided by a Project Steering Committee composed of EPC, private and public sector members and USAID.

1.6 Assistance to exporters
This intervention takes the form of firm level assistance focusing on facilitating exporters to participate fully in the US market.  Such assistance may be given in relation to participation in market development activities on cost sharing arrangements, market research, and development of marketing and promotional tools.

1.7 Project Achiements

1. Achievements for Year 1: 2005 – 2006

2. Achievements for Year 2: 2006 - 2007 
3. Achievements for Year 3: June 2008 – September 2009


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