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Kenya’s Participation At the 7th Afro-Arab Trade Fair
Export Promotion Council organized Kenya’s participation at the 7th Afro-Arab Trade Fair from 19th – 23rd March 2014 in Casablanca, Morocco. This followed an invitation from the Arab Bank for Economic Development in Africa (BADEA) inviting Kenya to join the list of African and Arab countries participating in the trade fair. The invitation was received through the Ministry of Foreign Affairs and International Trade
The Arab Bank for Economic Development in Africa (BADEA) was the official sponsors of the Trade Fair which was Co organised by the African Union, League of Arab States, OFEC (Office des Foires et Exposition de Casablanca) in partnership with Ministere des Sante. BADEA stated its sponsorship was in recognition of the importance of such events in strengthening economic cooperation and Afro-Arab solidarity, in addition to identifying new investment opportunities and promoting the Arab and Arab-African investment.

The Trade Fair provided a unique opportunity to identify investment opportunities and build a sustainable partnership, in addition to facilitating exchange of experience and technological knowledge in the sector, enabling operators to access the latest news in the medical field.

 The Fair was held from 19th – 23rd March 2014 and was officially opened on 19th March 2014 by the Minister of Health Raymonde Goudou-Coffie of Ivory Coast accompanied by her counterparts Dr. Awa Marie Coll-Seck from Senegal and H.E. Dr. El Hussein El-Ouardi from Morocco. Also present was the Minister for Commerce in Morocco. All the Ministers later visited the Kenyan stand.

On the side-lines of the Fair, a symposium with the theme: "Promoting Afro-Arab trade in the field of health", was organised. The Fair attracted a good number of companies and individuals in the Health sector.

OBJECTIVES

The country’s overall objectives of participation at the event was to introduce Kenya’s Health care sector to Morocco in particular the hospital services and the manufacturing sector and further to reinforce any achievements earlier done in the market and take advantage of the African Arab participants at the fair.

KENYAS PARTICIPATION

Kenya was allocated 24 square metres by the organisers; four (4) Kenyan companies participated at the Fair within the Kenyan Pavilion. Revital Health Care was present and though the three hospitals Mater, Avenue Care and Karen Hospital were not present, their brochures were distributed at the trade fair.

Revital Health Care seized the opportunity to test-market their products by presenting an impressive product range which served to heighten the profile of Kenya’s participation at the fair. The products included EDTA tubes, glucose tubes, gel and clot activator tubes, blood collection tubes, Levin/stomach tube, catheters, mosquito nets, different type of syringes among others.  The company also received enquiries from companies that were keen to do business at a distributor level in Morocco.

Kenya was distinguished from other 21 countries that had confirmed participation under the BADEA sponsorship as it was one of the two countries that displayed medical products and services in line with the theme of the fair. Some of the countries under the sponsorship were Tanzania, Ivory Coast, Eritrea, Benin Mali, Mozambique, Ghana, Guinea, Chad and Zimbabwe among others.
 
 
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