Basic Export Guidelines
 see also writting a business letter

1.Legal Documentation:

  • Register a company name and obtain the Certificate of Incorporation/Certificate of Registration from the Registrar of Companies, Attorney General’s office.
  • Obtain an Export /Import Code Number from the Customs and Excise Department on the submission of copies of a above).
  • Obtain a PIN number from Kenya Revenue Authority
  • Obtain a VAT certificate from Kenya Revenue Authority
  •  Obtain a Local Authority License
  • Certificate of Origin (at the time of exporting)

2. Business Set-up

a) Obtain a Trading Place with address, telephone, fax, email address
b) Obtain Business image builders:
- Develop Business Cards
- Develop a Company Profile
- Develop a Letter Head
c) Obtain a Bank Account

3. Product Identification and Documentation:

(The Commercial Crafts sector is wide – includes Jua kali metal, textiles, soapstone, wood, beadwork, hand loomed items, jewellery, pottery…)
Product identification and Documentation
Source of raw materials
Trends (e.g. www.cbi.nl, Google etc.)

4. Marketing Tools - Electronic image builders:

Develop Product catalogue in a CD-ROM/Website/WebPages/ Email address
Products must clearly indicate Name, Size, Price, Code, and Clear Photos

5. Identify Market with a relative advantage (e.g. USA for textiles under the AGOA initiative)

a. Contacts
b. Enquiries
c. Trade Fairs

6. Price your products competitively (add value to be able to price your products higher than  competition)

To see guidelines for specific products click here

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